A problem-driven lab combining human expertise and AI execution.
We research how discovery works in each market.
THESIS
If your product isn't being discovered, it won't scale.
We fix that.
Most products don't fail because they're bad. They fail because nobody finds them in time. Store pages, paid channels, creators, search, LLMs. The surface for being found keeps multiplying.
We diagnose where discovery is broken, run the experiments that matter, and scale only what the data proves.
38
PRODUCTS LAUNCHED
17
MARKETS ENTERED
200+
EXPERIMENTS / YR
4
CORE DISCIPLINES
WHAT WE SOLVE
We solve problems, not services.
P / 01
GEO
App doesn't convert in a new GEO.
Breaks
Store page reads as foreign. Install-to-trial drops 40–60% vs. home market.
Outcome
Localized metadata, creatives & pricing re-tuned. IPM recovered in 2–3 iterations.
P / 02
UA
CPI is unstable week over week.
P / 03
Creative
Creatives don't scale past hero concepts.
Breaks
Creative fatigue + algorithmic drift. Spend scales, CAC doesn't.
Outcome
Creative system with weekly iteration cycle and variant pipelines.
P / 04
STORE
App Store & Google Play are out of sync.
Breaks
Different positioning on each platform. Same user sees two apps.
Outcome
Unified narrative, platform-tuned executions. CVR +18–32%.
P / 05
AI SEARCH
Product is invisible in AI answers.
Breaks
LLMs don't recommend you. Canonical content is thin, scattered or absent.
Outcome
AI-discovery audit + content system. Measured citation share across LLM answer surfaces.
P / 06
GROWTH
Traffic exists, but scale doesn't follow.
Breaks
Top of funnel is fine. Conversion, retention or unit economics cap the ceiling.
Outcome
Funnel diagnosis. Targeted experiments on the real bottleneck.
METHODOLOGY
A loop, not a deck.
Four phases. Each one has a defined input, a defined output, and a threshold that decides whether we move to the next.
STEP / 01
DIAGNOSIS
Find what's actually broken.
Funnel & market audit. Store, paid, search & AI discovery. We map the real blockers, not the loudest ones.
STEP / 02
STRATEGY
Hypotheses with thresholds.
Every bet is written as a falsifiable hypothesis with a success threshold. If it doesn't clear, it doesn't scale.
STEP / 03
EXECUTION
AI + human, in the same loop.
Humans design the experiments. AI runs variants, pulls signal and flags decay. Speed × taste.
STEP / 04
SCALE
Scale only what cleared.
Winners graduate into production pipelines. Losers get documented. Learnings compound into the next loop.
DISCOVERY SURFACES
Where we make you findable.
A map of where discovery happens in 2026.
INSIGHTS